B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities regarding modern-day B2B marketing. We discuss exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can help marketing professionals take back control of … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also various other facts about modern-day B2B advertising and marketing. We go over exactly how the buying journey is currently completely fragmented and the manner in which community building can aid marketing experts retake con… Read More